It's so easy to buy the wrong shade of lipstick. This fatal mistake makes the victim look washed out, trashy or worse, like a drag queen imitating Snooki. Here are seven of our picks for the ultimate pout.


WHO: Shiseido
HUE: Perfect Rouge Glowing Matte
WHY: It's hard to go wrong with anything from Shiseido, especially if you are sensitive to products. Dermatologist tested and approved by us because we love lips with a matte glow. 


WHO: T. LeClerc
HUE: Rouge Vibrant
WHY: Think Scarlett Johansson in Lost in Translation. This rouge with a twist complements any complexion with a luminous finish. Juicy for day and electric for night, this shade will take you anywhere.


WHO: Giorgio Armani
HUE: Grapefruit
WHY: Micro silk powders literally cling to your lips for hours and won't leave that ring around the cup.


WHO: Nars
HUE: Love Devotion
WHY: Made with Vitamin E to add extra moisture to your pout, this shade is perfect for the sun quenched and you ladies afraid of red.


WHO: Rimmel
HUE: Dizzy
WHY: We think of this shade as the blue eyeshadow of lips. Aptly called Dizzy, this color is for the rocker girl.


WHO: Chanel
HUE: Rouge Coco - Muse
WHY: This modern interpretation of their classic crème lip color is homage to Coco Chanel. It's Hydratendre complex softens and smoothes lips and it's the perfect day-time color.


WHO: Laura Mercier
HUE: Satin Lip Color - Barely Nude
WHY: Softisan, a lightweight "elastic" seal sets and locks in color while wild mango butter hydrates. This color and matte finish is also great for day.

~ Danielle Schlass Saliman